Our latest collection of exclusive product debuts today, The White Shirt. Forever. capsule. Comprised of eight variations on the timeless and always reliable staple of men’s clothing, the white shirt, each piece was designed in-house and produced by our friends at the New England Shirt Company in Massachusetts. From the 001 Button Down Shirt to the 008 Elbow Patch Work Shirt, we hope there’s a style or two for everyone.
To highlight the completion of this capsule, we’ve made our first foray into video with photographer and videographer Jason Rodgers. Shot and produced in New York City, we enlisted the help of a few of our favorite locals, including appearances by friends Richard Haines and Jenny Shimizu. We’re extremely pleased with the final results, which can be seen in the videos featured on the main page of the website and the accompanying lookbook available here.
The White Shirt. Forever. capsule is now available in San Francisco, Brentwood, Marin and online.